Brand Activism: From Purpose to Action by Christian Sarkar & Philip Kotler

Author:Christian Sarkar & Philip Kotler [Sarkar, Christian & Kotler, Philip]
Language: eng
Format: epub
Tags: Business, Corporate Identity, Decision Making Skills, Marketing, Non-Fiction, Sales
ISBN: 9781734244113
Google: YkBhzQEACAAJ
Amazon: B07K71B413
Publisher: IDEA BITE PRESS
Published: 2020-03-15T00:00:00+00:00

​ Why is this an issue for us? The authors explain:

China’s experiments with digital surveillance pose a grave new threat to freedom of expression on the internet and other human rights in China. Increasingly, citizens will refrain from any kind of independent or critical expression for fear that their data will be read or their movements recorded—and penalized—by the government. And that is exactly the point of the program. Moreover, what emerges in China will not stay in China. Its repressive technologies have a pattern of diffusing to other authoritarian regimes around the world. For this reason—not to mention concern for the hundreds of millions of people in China whose meager freedom will be further diminished—democracies around the world must monitor and denounce this sinister creep toward an Orwellian world.

​ It can’t happen here , you say. Well, in the US, we’ve all just learned that the Federal Bureau of Investigation (FBI) and Immigration and Customs Enforcement (ICE) are exploiting state DMV records for facial recognition data without the knowledge or permission of drivers.

​ Is surveillance capitalism our future?

​ Collaborative capitalism must be based on consent and collaboration, which is the opposite of surveillance (state or private).

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